In this crowded marketplace recruiters are trying their absolute hardest to pick out applicants who show any signs of not being 100% passionate about the industry they want to work in. It's not just about wanting the job - employers need convincing of your genuine interest in order for them to feel that you were unquestionably dedicated before you even heard about the vacancy. This can come in the form of evidence of your involvement related to the industry like magazine subscriptions, recent news, societies, attending talks or independent projects.
