It's firmly believed that if you want to guarantee success in this market you should always be on the look out to over-deliver. Remember, the expectations of a company are what they see as a benchmark so the people that come through the ranks are the ones that always look to blow away the competition through acts of sheer confidence and skill with the ability to bring evolution to standards. So how can you achieve this? Well one way is to first understand the needs of a role/company. Work out what ultimately is the end goal (usually revenue!) and come up with ways how you can not just support this requirement but actually better it using your skills. This understanding is crucial when writing your cover letters and even more so at interview.
