One of the most commonly overlooked things we find with candidates at interview is the level of research they have made on the company. This is extremely important if you want to stand a chance in front of a potential employer. Treat it like an exam; make sure you know such things as common terminologies or abbreviations, the history of the company, their clients or target market and their aims as a company. Your knowledge in these areas will make the employer feel confident in your enthusiasm and genuine interest for the role. The best place to find this information is the company website. If they don't have one call them up before hand and ask them if they can send you some more information on the company.
