When applying for a job, how well do you read the job description? Slow down, break it down, digest it and research before approaching the company. Employers regularly receive CVs from people who seem like they have skimmed over the requirements and just put forward a re-produced application - don't be put in this category! Use your covering letter to relate to each point in the specification and comment or compliment on something related to the companies work or industry. Build your CV around the role. Yes, it takes a lot longer, but the merits are unquestionable
