First impressions count for everything. Remember the old story that an interviewer makes their decision on someone within 30 seconds? Well it's not far from the truth. If you've made it to an interview for a graduate job they already know that on paper you're technically capable of the job, and yes you will still be tested on this, but equally it's your chance to present yourself. If you have the attitude of "well I can do the job so surely that's enough" then you're in for a surprise as employers want to see potential recruits make every effort with their appearance, greetings and personality in conversation. Be friendly, professional and always dress very smart (suit) even if it's not stated!
Looking for a job is a full time job in itself so try and treat it like one. We know all too well how difficult it can be to motivate yourself and be disciplined with your time but if you really want it, it should come second nature. Don't just dip in and out of searching casually - set yourself times to start and finish, don't wait for deadlines - apply there and then, don't just blindly wonder through the web - have a planned strategy of where to go and when to check. If you're caught snoozing, the next graduate behind you could get their feet under the desk intended for you!
Did you know that so often it's the small things that graduates do (or don't do!) that can put off recruiters? A classic example of this which may not be totally obvious is your voicemail message - what does it say about you? Very often this will be the first time they get to gauge your character. Your message should sound like you and you should avoid sounding too casual or especially using any slang. Equally, always use a professional email address. While Arsenalfan@...com or supergirlraver@...co.uk may be fine for friends, it may give employers a negative perception of your level of professionalism and commitment to your graduate job search.
In this crowded marketplace recruiters are trying their absolute hardest to pick out applicants who show any signs of not being 100% passionate about the industry they want to work in. It's not just about wanting the job - employers need convincing of your genuine interest in order for them to feel that you were unquestionably dedicated before you even heard about the vacancy. This can come in the form of evidence of your involvement related to the industry like magazine subscriptions, recent news, societies, attending talks or independent projects.