Researching a company before an application for a graduate job or especially a graduate interview allows you to craft specific examples of how you can help them achieve their goals. It's important to be informed on the company’s history, ethos and strategies and very importantly its competitors. Being familiar with the competition, demonstrates that you’ve engaged with their way of thinking, developed awareness for the industry and met them on the same level. Be aware that they talk about it day in and day out so take the chance to prove your shared interest. Learning about competitors will also accentuate your knowledge of the company’s USP’s as you will learn about what distinguishes them from others in the industry. When interviewing applicants, recruiters want the best fit for the company’s values and brand. By informing yourself beforehand and conveying this in your interview you will have gained the edge over other applicants and will no doubt shine!
