Before attending a graduate interview you will need to have done a lot of in depth research. Make sure you know their market position, their latest moves, their products and services and their strengths and weaknesses. Ensure you know their history, their target markets, their marketing campaigns and their competitors. In fact the information you need to know goes on and on. Make neat notes from your research on a nice paper pad or in a folder that can be taken into an interview with you and keep them short so you can easily refer to them. Take a pen for making notes in the interview and jot down lots of questions you could ask so that you won’t be left with ‘no you answered everything’ and instead will be able to ask intellectual questions that will impress.
