Having an in depth opinion of the industry shows you know what you are talking about, truly know what the job entails and are passionate about it. Graduate recruiters don’t want to hire someone who wants to get into the industry simply because they know people who have said it’s good or they’ve heard about the success of others. Interviewers will be looking for graduates who can tell them what they like about the industry, recount its history and give an opinion on where they think it will be in 5 years time. It is also important to get an idea of the market too so that you know who the competitors are and what the market position is for the company you’re interviewing with. Being able to comment on such factors, or possibly even compliment, sets you in motion to establish common ground and build good rapport.
