You will be surprised how many people do not realise the importance of researching graduate employers before applying for a job or attending an interview. Graduate recruiters will expect you to have some understanding and awareness of their organisation and the business sector in which it works so make sure you have some strong facts lined up. The main background information that you should research includes; what the company does and where they are based; the company’s milestones, achievements and history; who its customers are; which market it operates in; its main competitors; information on how the company is growing; how the company has been effected by the recession and also the company’s unique selling points (USP’s).