Do you consider your real options when looking for graduate work? There are so many different industries and small niches in which you can search for graduate work rather than the most obvious that springs to mind. To help expand your horizons and effectively increase your chances of employment try to think about other areas similar to your main focus and you may find something that really takes your interest. For example, if you wanted to work in PR then you could find roles that fulfil your passion just as well in Marketing. If you really want to think outside of the box think about larger companies by department - a large Retail firm doesn't just do Retail, they will have IT, Buying and Purchasing, Marketing and Accounting departments to name but a few. Researching well and digging deep will reveal more of the market and increase the number of applications you're getting out there.
