Tuesday 15 February 2011

Your Marketing Tool

Your CV is the most powerful marketing tool you possess. It's the one thing that will break down the first walls and shine a light on your potential - is yours working for you? Just like marketing a company, it's important to focus on your highlights and bring them to the forefront of your pitch. Ask a friend to take 15 seconds to 'scan-read' your CV and relay back the highlights to you - it's the best way to test if the most essential information is in the spotlight. Every detail should still be covered although it's ok to talk less or not at all about unessential areas. Bullet points always help with delivery as does bolding titles to make them stand out, but don't go overboard with either!